HOPE YOU GET RICH

Illustration, Typography, Animation

Software: After Effect, Photoshop, Illustrator

2024

In this motion piece, I delve into the vibrant world of kinetic typography to bring to life a humorous anecdote by Ronny Chieng, focusing on his observations about Chinese people. The project harnesses the power of animated text to emphasize the comedic timing and cultural nuances of the joke, presenting a visually captivating experience that resonates with audiences.

The primary goal of this project is to explore how typography can be manipulated to enhance storytelling in comedy. By synchronizing animated text with the audio of Ronny Chieng's performance, the piece aims to create a visual representation of the joke that amplifies its humor and impact.

Result

Process:

Casual/Daily vs Crazy
Culture
MONEY
Irony
Funny/Humor
Flex

Key Word:

Money
Gold
God of money
Chinese New Year

Simple typeface for the first half narrative and intense/bold typeface for the punchline and joking part

The god of money smiles at the camera and flexes about his wealth with gold

Visual Elements:

Typography:

Rough Design:

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